Alexandru Vasiliu

3D Artist

3D Modeler

Motion Graphics Designer

3D Visualizer

3D Animator

Texture Artist

Technical Artist / Rigger

VFX Editor

Video Editor

Creative Strategist

Alexandru Vasiliu

3D Artist

3D Modeler

Motion Graphics Designer

3D Visualizer

3D Animator

Texture Artist

Technical Artist / Rigger

VFX Editor

Video Editor

Creative Strategist

Resume
Experience
Feb 2025 - Present
Creative Strategist & Motion Designer (Performance Ads)
Foap

At Foap, I bridge creative strategy and production crafting performance-driven ad creatives that help global brands such as Nivea, Oral-B, Always, Orange, SkyShowTime, Braun, ClearBlue, Domestos, and Wolt grow through storytelling that converts.

My work combines marketing insight with design craftsmanship to ensure every video serves both creative and business goals.

Key contributions:

  • Collaborate with media buyers and strategists to analyze campaign data and translate insights into new creative directions.
  • Develop UGC-style videos, motion graphics optimized for TikTok, Meta, and YouTube.
  • Build creative testing frameworks that identify winning concepts and scale them across campaigns.
  • Streamlined workflows to deliver high-performing ad creatives consistently, balancing scale, quality, and strategic alignment.
  • Contribute to campaign strategies by combining audience insights with impactful creative storytelling.

Key impact: supported over 10 global brand campaigns and delivered 400+ ad variations tested across platforms

Sep 2019 - Present
Freelance Creative Strategist / Motion Designer
SelfEmp
  • As a Freelance Creative Strategist and Motion Designer, I partner with brands and agencies to craft high-performing visuals and campaigns that connect strategy with storytelling from 3D product visuals to performance-driven video ads.

  • Creative Strategy & Motion Design: Developing performance-driven video ads and digital content for YouTube, Meta, and TikTok.

  • 3D Visualization & Animation: Producing photorealistic visuals, animations, and product renderings for brands and architects.

  • Branding & Web Experience: Designing cohesive brand identities and interactive websites using Figma and modern UX/UI principles.

  • Innovation & Technology: Spearheaded the development of an advertising agency concept focused on 360° product visualization and VR experiences, and led experimental projects using Unreal Engine to explore real-time rendering and immersive storytelling

  • Delivered 100+ creative projects across industries, consistently balancing storytelling, design quality, and measurable performance.

Jun 2023 - Jul 2024
Founder | Multimedia & 3D Generalist
Braşov, Romania

This project solidified my passion for blending creativity, education, and brand storytelling — a perspective I now bring into commercial work.

  • Created and produced high-quality 2D and 3D animated content for children, blending engaging storytelling with educational themes.
  • Designed characters, environments, and visual assets, ensuring a unique and appealing artistic style
  • Managed the full production pipeline, from concept development and storyboarding to animation and post-production.
  • Led creative direction, ensuring animations align with brand identity and audience engagement goals.
  • Developed marketing materials, trailers, and promotional assets to increase reach and visibility.
  • Oversaw collaborations with voice actors to deliver a polished final product.
  • Utilized industry-standard tools such as Maya, After Effects, Duik Angela, and Adobe Suite to enhance workflow efficiency.
  • Continuously researched trends in children’s animation and digital content to refine storytelling approaches.
3D Generalist / Motion Graphics Artist
Jan 2022 - May 2023
3D Generalist / Motion Graphics Artist
Braşov, Romania
  • Produced 3D and motion graphics content for entertainment and sports brands, delivering high-impact visuals across digital and broadcast media.
  • Contributed to the branding and event campaigns for RXF (a leading MMA organization), creating captivating graphics for TV, social, and promotional materials.
  • Designed and animated 3D product visualizations and real-time assets, applying modeling, texturing, and simulation techniques to enhance visual realism.
  • Utilized tools such as Autodesk 3ds Max, Maya, After Effects, Photoshop, V-Ray, FStorm, Phoenix FD, and ZBrush to develop dynamic and cinematic visuals.
  • Edited television and social media content while ensuring alignment with brand guidelines and broadcast standards.
  • Troubleshot rendering, streaming, and memory issues to maintain high performance and quality in production pipelines.
  • Collaborated closely with multidisciplinary teams to deliver complex projects punctually and within budget constraints.
Jan 2021 - Dec 2022
Marketing Specialist & PPC Specialist (Facebook Ads, Google Ads, TikTok Ads)
ArtificialCrafStudio
  • Managed and optimized Facebook Ads, Google Ads, and TikTok Ads campaigns for e-commerce products, improving engagement, CTR, and sales.
  • Conducted audience & keyword research using Facebook Ads Manager, Google Ads Keyword Planner, and TikTok Analytics to create tailored ad strategies.
  • Executed A/B tests on creatives, hooks, and targeting to identify high-performing variations and reduce CPA.
  • Developed UGC-style and motion-based ad creatives, ensuring alignment with platform best practices.
  • Monitored campaign metrics (CTR, CPC, CPA, ROAS) and provided clear insights to guide ongoing optimization.
  • Collaborated with designers and content creators to produce effective ad assets.
  • Supported customer experience by communicating with buyers and understanding product feedback.
3D Artist
Aug 2018 - Aug 2019
3D Artist
Bucharest, Romania
  • Collaborated effectively with artists, animators, and programmers to ensure timely project completion within budgetary constraints.
  • Utilized Autodesk 3dsMax,Vray and Photoshop to craft amazing renders.
  • Produced rendered images spanning a diverse range of products, from washing machines to clothing and footwear.
  • Relocated to Germany to serve as a Texture Artist at Adidas headquarters, contributing to the brand's visual identity.
  • Leveraged Vray to render high-quality images that met client specifications and expectations.
  • Seamlessly composited various elements and applied final touches using After Effects to deliver polished end products.
  • Addressed technical challenges related to rendering, streaming, and memory management, ensuring project stability.
  • Collaborated with renowned brands like Adidas, Electrolux, and Phillips, delivering top-tier visual content.
  • Translated concept art and sketches into innovative virtual props, enriching the overall visual experience.
Jan 2017 - Dec 2018
3D Animator & Generalist
Born Boulder Animation Short-Film
  • Spearheaded the creation of an original short film from concept development to final production.
  • Designed and meticulously modeled each prop featured in the film, ensuring visual cohesion and narrative integrity.
  • Enhanced rigging and textures for main characters to elevate their visual appeal and expressiveness.
  • Implemented simulations and special effects to enhance the cinematic experience and bring scenes to life.
  • Orchestrated the integration of all elements, from models to effects, to achieve a cohesive and immersive final product.
  • Executed rendering processes to achieve optimal visual quality and fidelity for the finished film.
  • Contributed to sound design and Foley work, enriching the auditory experience and enhancing storytelling impact.
Education
Babeș-Bolyai University
2014 - 2017
Babeș-Bolyai University
(BA)Bachelor of Arts, Cinematography and Film/Video Production. Cluj-Napoca, Romania
  • Learning filming techniques
  • Learning montage techniques
  • Working with professional DSLR cameras and entry level cinematography cameras like Black Magic
  • Working with professional equipment like cranes and studio lights
  • Learning live multi-cam montage techniques
  • Working with foley and sound design
  • Learning the basics of the graphics for television
2011 - 2014
Mathematics and Informatics
Axente - Sever High School, Medias, Romania
  • Learning programming languages like C++ and how to work with SQL databases in Oracle
Skills
Overall
  • Adobe After Effects
  • Vray
  • Adobe Premiere
  • Autodesk Maya
  • Autodesk 3Ds Max
  • Renderman
  • Adobe Illustrator
  • Adobe Photoshop
  • Cinema 4D
  • Phoenix FD
  • Unreal Engine
  • Adobe Substance Painter
  • Nuke
  • Zbrush
  • Adobe Substance Designer
  • Marvelous Designer
  • SpeedTree
Languages
  • Romanian
  • English
Checklist
  • Creative Thinking
    90%
  • Collaboration
    85%
  • Adaptability
    85%
  • Critical thinking
    85%
Knowledge
  • Creative thinking
  • Problem-solving
  • Practical thinking
  • Teamwork
  • Excellent decision-making
  • Communication
  • Adaptability