SkyShowtime España – TikTok Performance Campaign
This case study highlights how I created and optimized TikTok performance ads for SkyShowtime España, in collaboration with WPP Media Poland. The campaign targeted young audiences in Spain with a limited-time discount offer, aiming to drive awareness, conversions, and scalable results.
- Impressions: 7.9M in 5 days
- Conversions: 216–2.1K estimated
- Ad Cost: $5.2K–21K
- Platform: TikTok (Spain, 18–25)
Challenge
SkyShowtime sought to drive new subscribers in Spain (18–25 demo) through TikTok ads, aiming for rapid reach and measurable conversions.
Approach
Created multiple UGC-style video variations optimized for TikTok vertical format. Collaborated with WPP Media Poland for testing and scaling, iterating based on CTR/CPA insights.
Result
- 7.9M impressions in just 5 days
216–2.1K conversions
$5.2K–21K ad spend
Ads contributed to above-benchmark CTR and CPA reduction